Dissemination of project results is essential and a mandatory phase of any Erasmus+ project. It involves a set of measures for presenting and disseminating the results and impact of projects Furthermore, it is very important for increasing a project’s visibility.Generally, Dissemination activities can be carried out using the following tools and people:
For school-based projects; students and / or teachers can contribute to Dissemination activities.
Through the use of written material and printed images.
Through local media.
Through local people living in the related area.
Through social media environments such as websites, Twitter, Facebook, WhatsApp, Instagram and so on.
Using the EU Project Results Dissemination platform.
Through holding seminars and conferences.
In order to design an effective plan for communication and Dissemination strategy, the following points should be considered:
What are your communication goals? Raising awareness, promoting social values, developing new partnerships?
What is your audience or target groups? These are the people you would like to get in touch with and who could benefit from the project results. They could be the general public, stakeholders, experts, decision makers, the media, etc.
What are the channels and activities you wish to use to reach the target audience? This involves using the channels and activities that are most effective and appropriate to meet the needs of selected goals, such as social media, events or publications.
What are your project results? These could be a guide to good practice, a practical tool or product, research, a study report, what knowledge or what skills have been acquired during the project?
What is your timeline? You should plan efficiently when different activities take place (link this to your work plan), agree on realistic goals and ensure flexibility depending on the progress of the project and changing needs of the target group.
What are your Key Performance Indicators (KPIs)? These indicators are a valuable tool for project management to monitor progress (allow for adjustments as needed) during the implementation of a communication and Dissemination plan, as well as to measure the degree of success in achieving goals.
It is important to develop an effective plan for disseminating information and using project results. It’s also best to plan these types of activities at the beginning of the project, but you can also add activities during your project and even implement others once your project has ended. It is also important to determine what aspects of your project need to be promoted and how.
Project results should be concrete and clearly measurable (number of events held, curriculum changed, equipment purchased etc.) or less measurable, but still significant (acquisition of new skills, knowledge, competencies). The promotion of results should be adjusted to the above criteria.